The Star logo was created in 1999. The logo inspired the name, A Star Is Born, which created the acronym of our company name, A. S. I. B. Then quickly became our self-evoking and iconographic name AS-I-B pronounced AS---I---BE.

Represent your team with star-style!!!

AS.I.B clothing captures and encourages the essence of individuality. Individually, we are all a unique star and contain the ability to pursue and live our dreams... together, we are a team of shining stars, living our dreams, under one sky.

"Wear it on the outside, B it on the Inside"